CITD Seminar - Doing Business
in Europe
Europe is the USA’s most important trade partner and export
market, and with 10 more countries recently joining the European
Economic Union the stability and wealth of this region continues
to increase. However Europe is not as homogeneous as the US, and
it’s wise to look at each individual country as a separate
export target market. Even the UK, a favored starting point with
US companies because of a similar language and culture has differences
in legal structures and ways of doing business. This seminar will
address some of these issues and provide guidance in doing business
in Europe.
This seminar is one of a nine-part seminar
series on international
business and is supported by the US Department of Commerce and
the Small Business Association.
Click on the highlighted links for the presentation download.
Date: Tue September 21st 2004
Location: USDoC, 250 Montgomery Street, 14th floor, San Francisco
CA 94104
Time 8:45 am - 1:00 pm
08:45 - 09:15 Registration and Networking
09:15 - 09:25 Keith Rayner, Kemarra Inc. - Overview of Europe,
the EEC and EMU
09:25 - 10:20 Jacques Putzeys, Fred Nurski, company N2Euro – Doing
Business and Finding Funding in Europe - financing in Europe, corporate
structuring and investor relations, building
a team of locally based entrepreneur-managers opening doors to
strategic accounts and building the best sales channels
10:20 - 11:00 John Gosch, company the IronBridge Group- Doing
Business in Europe, Accounting - international accounting strategies and
tactics
11:00 - 11:30 break
11:30 - 12:15 Rupert Vernalls, company Osborne Clarke - Doing
Business in Europe, Legal Issues - strategies for the legal/tax structuring
of European operations and contracts,
and practical examples of what works when forming partner relationships
in certain European countries and what doesn't
12:15 - 12:30 Panel discussions and questions
12:30 - 13:00 Networking
The panel moderator will be Keith Rayner of Kemarra, Inc.
Biographies
Jacques Putzeys
Jacques Putzeys is a Monaco based consultant specialising in advisory work
on corporate finance and financial markets. He is the former CEO and co-founder
of Easdaq (now Nasdaq Europe). At Easdaq he pioneered the creation of a first
European cross border stock exchange and worked very closely with all the
companies listed to help them through the huge task of their IPO and this
between 1994 and 1999. Before starting up and managing this pan-European
stock exchange he was a commercial banker both in Brussels and New York.
In New York he started and subsequently managed the New York branch of FORTIS
bank and in Brussels he was President of Bank Nagelmaeckers. He started his
career with KPMG in the audit department and has a degree in Business administration
from the Katholieke Universiteit Leuven, Belgium.
Freddy Nurski
Freddy Nurski has more than 25 years experience in general management, consultancy,
sales and account management in international service companies like Arthur
Andersen Consulting, General Electric, ISS and S1. As an independent consultant,
he took on VP roles in several technology companies to integrate acquisitions
and to operationalize alliances including Clear2Pay, Tectrade and Selligent.
As Head of European Sales and VP Strategic Alliances, he has been responsible
for the commercial integration of S1's European acquisition of FICS and for
the set-up of S1's direct and indirect sales channels across EMEA. Prior to
S1 he spent 2 years with ISS Europe as a Director Sales & Marketing, where
he introduced internet and intranet technology, as well as a CRM supported
international key account management program. This international experience
has been acquired during his 13 years with technology company GE Information
Services as Managing Director European Key Accounts and member of GE ISS European
Executive Management team. He is a member of the exclusive "10 Years President's
Club ". Freddy Nurski has a degree in Business administration from the
Katholieke Universiteit Leuven, Belgium.
John Gosch CPA
John focuses on domestic and international businesses, and provides tax compliance
and planning services for individuals and companies. He also specializes
in employee stock option accounting.
John served as group and division controller
for a Fortune 200 company both domestically and overseas (NYSE: Avery Dennison).
He also was a CFO with emerging companies (Magnetic Transit of
America and Bowne Global Solutions) and participated in the IPO
of an advanced technology firm (NasdaqNM: Digital Insight.) John
has over 20 years of experience and started his career on the audit
staff with Ernst & Whinney in New York City. In addition, he
has a significant international background and is fluent in both
German and French.
John is a member of the California Society of Certified
Public Accountants, and the American Institute of Certified Public
Accountants.
He obtained his MBA from the Pennsylvania State University and
his BS from Lehigh University; he is a CPA in California and Pennsylvania.
John is also NASD Series 66 and 7 licensed.
Rupert Vernalls
Rupert Vernalls heads up Osborne Clarke's technology services in the Palo Alto
office in Silicon Valley, California. Working as an English lawyer, his practice
focuses on counseling North
American businesses with their European establishment/outward
investment issues, or advising when US-based companies have business
transactions
or legal issues in Europe. Rupert provides specialist advice
on the ground in California and coordinates specific local advice
from Osborne Clarke's European offices, acting as the hub for
numerous
multi-jurisdictional technology transactions. Rupert has an MSc
in Intellectual Property Law and a degree in computer science
and, before qualifying in England as a lawyer, worked as a software
engineer. Prior to joining Osborne Clarke in September 2002,
Rupert
worked in the intellectual property department of Vodafone Group
Plc as one of two intellectual property lawyers. Rupert was short-listed
by the respected Chambers and Partners publication for an award
as one of the lawyers most likely to succeed in the era of global
communications.
Before moving to Silicon Valley Rupert worked in Osborne Clarke's
technology team in Bristol where his work included advising on
all aspects of intellectual property, information technology,
e-commerce and privacy as well as more general commercial matters
Company Osborne Clarke
Osborne Clarke is a European Law firm with over 650 lawyers in 16 European
cities and an office in Palo Alto. Osborne Clarke has assisted over 500 international
businesses establish their European bases and provides responsive cost-effective
European legal advice on the complete range of business legal services from
choice of jurisdiction, stock options and the right corporate optimum tax
structure to terms of business, hiring employees and protecting IPR. Being
based in Silicon Valley means Osborne Clarke are better able to provide the
European access and round-the-clock service that the technology sector, in
particular, and its legal services providers want.
Keith Rayner , Kemarra Inc.
Keith Rayner is Managing Director of Kemarra Inc, an international business
development consultancy specializing in the ICT and Life Sciences sectors.
The company represents both US companies wishing to expand abroad, and foreign
companies wishing to establish themselves in the US. The company is based
in San Francisco, next to Silicon Valley, and is ideally situated to help
companies establish themselves in this important high-tech region. Kemarra
also works with its network of international partners to ensure the
success of US companies in their move abroad.
Mr. Rayner started his international career in London, working on the commodity
and stock markets. A move abroad to New York saw consultancy work on Wall Street
with Goldman, Sachs & Co., and Citibank. He then broadened his international
experience with four years in Berlin, Germany, and five years in Paris, France,
consulting for a number of companies in the financial and IT sectors. With
fluency in both German and French, he then represented a US software product
company in sales and marketing to European multinational telecommunication
companies, overseeing a number of projects in different countries. Keith then
returned to the US, transitioning full-time to product marketing for several
US software firms.
As founder of Kemarra Inc. Mr Rayner is keenly aware of the factors that determine
the success of a move into a new market abroad, and can help companies avoid
many of the pitfalls that await the unwary.
Keith has a BSc in Psychology from Reading University in the UK, a Diploma
in Medical Sciences from the University of Central England, and the "Grosses
Deutsches Sprachdiplom", specialist subject Economics, from the Goethe
Institute in Germany. Kemarra Inc. can be found at www.kemarra.com.
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