December 12, 2008
The Real Story of Cyber Monday: A View Into Actual Consumer Engagement
ClickStream Technologies, a leader in software application and internet usage analytics, and client of Kemarra, provides research insights internet usage.
Data from the standing panel of U.S. adult internet users showed that internet retail sites received a dramatic increase in average clicks per visitor on Cyber Monday. Activity increases ranged from 500% to 14,500% times the average daily clicks per site. ... continued. Here's the full press release.

November 14, 2008
Google Docs Struggles to Gain Foothold in Productivity Suite Market Dominated by Microsoft
ClickStream Technologies, a leader in software application and internet usage analytics, and client of Kemarra, provides research insights into software, hardware and internet usage.
This latest press release compares usage of Google Docs (a web-based application) with other stand-alone office productivity applications, and highlights ClickStream Tech’s ability to provide insights into consumer behavior across software of all types ... continued. Here's the full press release.

November 5, 2008
SVPMA event write-up - Jim Yang, Linden Labs Second Life
Kemarra is an active member of the Silicon Valley Product Managers Association, and we like to blog their presentations. Jim Yang gave a particularly insightful view into the inner workings of Linden Lab's Second Life and what inspires their team. Here's the full write-up.

November 4, 2008
ClickStream Technologies releases findings on online information consumption among voters in preparation for the November elections
ClickStream Technologies, a leader in software application and internet usage analytics, and client of Kemarra, provides research insights into software, hardware and internet usage.
As the 2008 presidential election approached, ClickStream Technologies' standing panel of U.S. internet users showed that U.S. Democrats ramped up their consumption of online news more so than Republicans, even when it came to conservative websites such as foxnews.com, where Democrats performed, on average, twice as many mouse clicks as their Republican counterparts ... continued. Here's the full press release.

August 2008
ClickStream Technologies announces Linux Support
ClickStream Technologies, a leader in software application and internet usage analytics, and client of Kemarra, announces support for Linux.
ClickStream Technologies research reveals how a community uses software applications and the web at a detailed level. The view of user behavior includes internet visitation and search activity. Product Developers and IT managers use the research for improved product and process design. Product Marketers use the insights for more targeted marketing. Here's the full press release.