Marketing
We provide the key components of a broad marketing
strategy and execution program. We can
also provide our services as separate discrete components to supplement
your own
marketing initiatives. We offer:
Marketing
Strategy
We align your key marketing components with
your target audience - defining your differentiator, making
sure that
differentiator is important enough to get noticed by your customers,
and establishing your credibility.
Product Marketing
Kemarra staff have in-depth experience with software and hardware and understand how to position high-tech products in the market place. Above all we ensure that the feature-function aspects support the leading business value statements.
Market Research & Competitive Analyses
The confidence and track record that you have with your product
and services is a great start, but when breaking ground in a new area, your
initiative
has to
be validated by market research and competitive analysis. We can undertake both secondary and
primary
research, and couple this with our competitive analyses.
Branding
Your brand should be one of your most valuable corporate assets. It represents your personality and trustworthiness - how clients like you, and trust you. We ensure that you develop a strong brand and that your marketing always supports this.
Marketing Communications and PR
We formalize clearly defined
messages in marketing material to emphasize business value.
We create in-depth whitepapers, focusing on supporting business value
with technology.
We get your company in front of a targeted audience by securing speakers
spots and organizing seminars for you, and add PR
to get you the most cost-effective press coverage for your new initiative.
Advertising
Targeted advertising reinforces your brand and gets a direct response with sales inquiries. We ensure that your ad campaigns are cost-effective with the right creative message, frequency and reach to your target audience.
Event
Management
Presenting your company to a qualified
audience at an event with the appropriate theme is a very targeted
and efficient way of generating business. For each format
and scale of event we can define
your agenda, and plan
and manage your participation to get your company in front of
your potential customers and business partners. View our event management services.
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